ethnocorporatism

Ethnocorporatism or ethnomaterialism refers to a group or groups of people unified by a common corporate or material culture but displaying distinct characteristics of an ethnic group.

A definition for an ethnocorporate identity would be based upon the conflation of user or customer culture (including brand or trademark loyalty) with decidedly-ethnic overtones (marriage within the culture, ethnic self-classification based upon user or customer ancestry, etc.); as a result, an ethnocorporate identity would not be exclusively based upon ethnic ancestry but also upon corporate or material usage, sponsorship and adherence.