Lemon & Paeroa

Lemon & Paeroa, also known as L&P, is a sweet soft drink manufactured in New Zealand. Traditionally made by combining lemon juice with carbonated mineral water from the town of Paeroa, it is now manufactured by multi-national Coca-Cola.

Lemon & Paeroa can be found only in New Zealand and in specialty New Zealand stores abroad. The paradoxical advertising slogan "World famous in New Zealand" has become a popular New Zealand saying meaning very well known locally, but not receiving recognition overseas.[dubious – discuss]

Over the years attempts have been made to market variations, such as L&P dry. In 2005 "Sweet As L&P" with artificial sweetener aspartame was introduced with the modified slogan "World Famous in New Zealand since quite recently", the traditional product now being advertised as "World Famous in New Zealand since AGES ago". [1][2]

L&P is also often used as a mixer in New Zealand bars, particularly with Southern Comfort.

The Giant L & P bottle in Paeroa, showing the label design as used from the 1970s to the 1990sAlthough L&P itself is now made on the same production line as Coke's other beverages, an L&P Kiwiana shop and cafe remains in Paeroa.

Note: Up to the mid-1970s, the motif Innes Tartan appeared on the neck of the L & P bottle.

In the late 1980's, a collaboration of New Zealand music artists recorded a cover of Martha and the Vandellas song (Love is Like A) Heat Wave , to promote the drink.

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