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Ethical Ocean

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Ethical Ocean
Ethical Ocean - logo.png
Formation2008
HeadquartersToronto, Ontario
Key peopleChad Hamre, CEO
Davin Lengyel, CFO
Tony Hancock, President
Websitewww.ethicalocean.com
RemarksPrivate, Retail, 8 employees (2010)


Ethical Ocean is an online marketplace for ethical products and services in North America. The company is based in Toronto, Ontario, Canada. It was incorporated in 2008 and launched its websites in 2010.[1] At present, they list more than 2300 products on sale from 210 ethical vendors and producers.

History

Ethical Ocean was founded in 2008 by Chad Hamre, Jonathan Fishbein, Davin Lengyel, David Damberger, Tony Hancock, Lena Lam,and Mike Spendlove.[2] The site was launched to the public April 22, 2010[3][4]

Ethics

Ethics are currently separated into six categories: Eco-Friendly, Organic, Fair Trade, Animal-Friendly, People-Friendly and Social Change. Rather than verifying the claims of each product, the website employs a crowd sourced model for verifying claims under the six ethical categories,[5] and encourages rating and commenting of site users.

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Ethical Ocean

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Sellers

Sellers pay a commission on each successful transaction on the site of 13.6%.

External links

References