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Ethical Ocean
 | |
| Formation | 2008 |
|---|---|
| Headquarters | Toronto, Ontario |
| Key people | Chad Hamre, CEO Davin Lengyel, CFO Tony Hancock, President |
| Website | www.ethicalocean.com |
| Remarks | Private, Retail, 8 employees (2010) |
Ethical Ocean is an online marketplace for ethical products and services in North America. The company is based in Toronto, Ontario, Canada. It was incorporated in 2008 and launched its websites in 2010.[1] At present, they list more than 2300 products on sale from 210 ethical vendors and producers.
History
Ethical Ocean was founded in 2008 by Chad Hamre, Jonathan Fishbein, Davin Lengyel, David Damberger, Tony Hancock, Lena Lam,and Mike Spendlove.[2] The site was launched to the public April 22, 2010[3][4]
Ethics
Ethics are currently separated into six categories: Eco-Friendly, Organic, Fair Trade, Animal-Friendly, People-Friendly and Social Change. Rather than verifying the claims of each product, the website employs a crowd sourced model for verifying claims under the six ethical categories,[5] and encourages rating and commenting of site users.
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Sellers
Sellers pay a commission on each successful transaction on the site of 13.6%.
External links
References
- Company Profile. Ethical Ocean - Company Information. URL accessed on 2010-05-15.
- ↑ Belluz, Julia Toronto's Ethical Ocean e-commerce startup may just change what "shop till you drop" means. yongestreetmedia.ca. URL accessed on 18 December 2010.
- ↑ Ethical inspiration online.-dead link
- ↑ "online store puts ethical into shopping". http://www.vancouversun.com/business/online+store+puts+ethical+into+shopping/2937410/story.html.-dead link
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- ↑ "New online marketplace for ethical shopping". Canadian Business Journal. http://www.canadianbusinessjournal.ca/business_news/canadian_business_news/new_online_marketplace_for_ethical_shopping.html. Retrieved 18 December 2010. </li>
- ↑ Erin Millar (Last updated April 22, 2010). "How not to get greenwashed". The Globe and Mail. http://www.theglobeandmail.com/report-on-business/how-not-to-get-greenwashed/article1539147/. Retrieved 18 December 2010. </li> </ol>
- ↑ "New online marketplace for ethical shopping". Canadian Business Journal. http://www.canadianbusinessjournal.ca/business_news/canadian_business_news/new_online_marketplace_for_ethical_shopping.html. Retrieved 18 December 2010. </li>
