http://eng.anarchopedia.org/index.php?action=history&feed=atom&title=Ethical_OceanEthical Ocean - Revision history2026-10-29T23:19:26ZRevision history for this page on the wikiMediaWiki 1.26.2http://eng.anarchopedia.org/index.php?title=Ethical_Ocean&diff=47794&oldid=prevAnarchangel: WP+NODEL Start2011-03-02T21:55:39Z<p>WP+NODEL Start</p>
<p><b>New page</b></p><div>{{Infobox Organization<br />
|name = Ethical Ocean<br />
|image = Ethical Ocean - logo.png<br />
|size = 250px<br />
|formation = 2008<br />
|headquarters = [[Wikipedia:Toronto, Ontario|Toronto, Ontario]]<br />
|key_people = [[Wikipedia:Chad Hamre|Chad Hamre]], CEO<br />Davin Lengyel, CFO<br />Tony Hancock, President<br />
|remarks = [[Private company|Private]], [[Retail]], 8 employees (2010)<br />
|website = [http://www.ethicalocean.com/ www.ethicalocean.com]<br />
}}<br />
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'''Ethical Ocean''' is an online marketplace for ethical products and services in North America. The company is based in [[Wikipedia:Toronto, Ontario|Toronto, Ontario]], [[Canada]]. It was incorporated in 2008 and launched its websites in 2010.<ref>{{cite web |url=http://www.yongestreetmedia.ca/features/ethicalocean0526.aspx |title=Toronto's Ethical Ocean e-commerce startup may just change what "shop till you drop" means |first=Julia |last=Belluz |date=May 26, 2010 |publisher=yongestreetmedia.ca |accessdate=18 December 2010 }}</ref> At present, they list more than 2300 products on sale from 210 ethical vendors and producers.<br />
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==History==<br />
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Ethical Ocean was founded in 2008 by Chad Hamre, Jonathan Fishbein, Davin Lengyel, David Damberger, Tony Hancock, Lena Lam,and Mike Spendlove.<ref>{{cite web |url= http://www.thestarphoenix.com/business/Ethical+inspiration+online/2942179/story.html |title=Ethical inspiration online}}-dead link</ref> The site was launched to the public April 22, 2010<ref>{{cite news |url=http://www.vancouversun.com/business/online+store+puts+ethical+into+shopping/2937410/story.html |title=online store puts ethical into shopping}}-dead link</ref><ref>{{cite news |url=http://www.canadianbusinessjournal.ca/business_news/canadian_business_news/new_online_marketplace_for_ethical_shopping.html |title=New online marketplace for ethical shopping |newspaper=[[Canadian Business Journal]] |accessdate=18 December 2010 }}</ref><br />
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==Ethics==<br />
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Ethics are currently separated into six categories: Eco-Friendly, Organic, Fair Trade, Animal-Friendly, People-Friendly and Social Change. Rather than verifying the claims of each product, the website employs a crowd sourced model for verifying claims under the six ethical categories,<ref>{{cite news |url=http://www.theglobeandmail.com/report-on-business/how-not-to-get-greenwashed/article1539147/ |title=How not to get greenwashed |author=Erin Millar |date=Last updated April 22, 2010 |newspaper=[[The Globe and Mail]] |accessdate=18 December 2010 }}</ref> and encourages rating and commenting of site users.<br />
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==Sellers==<br />
Sellers pay a commission on each successful transaction on the site of 13.6%.<br />
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==External links==<br />
* [http://www.ethicalocean.com/ Ethical Ocean]<br />
* [http://www.globecampus.ca/in-the-news/globecampusreport/emba-courses-shot-through-with-green/ Globe and Mail - emba-courses-shot-through-with-green]<br />
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==References==<br />
* {{cite web | title=Company Profile | work=Ethical Ocean - Company Information | url=http://media.ethicalocean.com/EOfact.pdf | accessdate=2010-05-15}}<br />
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[[Category:Online retail companies]][[Category:Product searching websites]][[Category:Canadian brands]][[Category:Business ethics]][[Category:Sustainability]][[Category:Ethical products]][[Category:Articles nominated for deletion on Wikipedia (AfD)]]</div>Anarchangel